How to increase the watch time and reach of your marketing videos…

Videos can be a great way for customers to better engage with your products or services rather than reading paragraphs of text.

But sometimes they just don’t prove as effective as they should.

But did you know that 85% of Facebook videos are watched without sound?

This gives a clue as to how to improve your video’s performance…

Simply add subtitles!

It sounds too easy but research has shown that YouTube video watch time increases by 40% with subtitles and Facebook reach increases by 16%.

If you can get people to watch the full length of your video then the chances of them following your call to action will be higher.

If you’re not doing so already, this simple change is definitely worthwhile for generating you more business!