Why adding a blog to your website can attract more customers…

Without paid search advertising, it can be difficult to encourage prospects to visit your website.

One way to get your website higher on google search listings without paying is to write original content (and thus improve your Search Engine Optimisation or SEO score).

You do this by adding a blog page to your website and periodically (at least monthly) writing a blog post on a topic of interest to your prospective clients, which of course demonstrates your expertise in the field.

For example, let’s say you’re a shopfitter for high street retail stores. The title of your blog post could be “How to lay out your store for social distancing whilst still offering an attractive shopping experience”.

If you’re stuck for inspiration, send me a message and I’ll come up with a title for a blog for your business!